Event Held At Central Studios In Shanghai
This past weekend, Jing Daily Shanghai correspondent Erica Ji attended the JUE NEXT GEN Photography Competition closing party and awards ceremony, jointly organized by the Shanghai-based footwear and apparel brand Ospop. and the JUE Music + Art Festival 2012. As we noted last month, the month-long competition was the largest to date, with a grand prize of 10,000 yuan (US$1,588) and 3,000 yuan (US$476) for the runner-up. Going with the theme, “What’s your vision of ‘Work’?” the event welcomed China-based professional and amateur photographers to submit photos to an official competition website, with the 15 finalist photos hand-picked by a panel of judges and displayed this month at Shanghai’s Central Studios.
In total, around 400 photos were submitted over the course of the event, and at the wrap party last Friday, Ospop. founder Ben Walters announced the winners as chosen by himself and the organizers of the four-year-old JUE Festival. Beijing-based artist Liu Xiaotong (刘晓彤) won grand prize for his photo “City Surroundings” (围城), while Guangdong-based Huang Zhiqiang (黄志强) came in second for the photo “Morning Catch” (晨捕). Shen Peiyu (申佩玉) received the “People’s Choice” award for most online votes.
Following the awards ceremony, Ospop. used the occasion to launch its newest product, its throwback “Blue Shirt,” a collaboration with the Chinese multi-media artist Tian Yuan (田源). Hearkening back to the traditional light blue, hard-wearing work shirt so ubiquitous throughout China from the 1950s through the 1970s, Ospop.’s new shirt features screen-printed logos and slogans on the back and red accents under the sleeves. A perfect fit with the brand’s workwear aesthetic.