Why Data-Driven Marketing Is Key For A Sharp China Strategy

While it’s difficult for brands to track the exact impact of traditional media, digital marketing is a whole new game, and technology to track its success is constantly evolving. On this week’s “Thoughtful China” episode, Procter & Gamble’s director of digital media in China Winder Chen discusses how brands in China can best utilize data-driven performance marketing in order to have the highest possible impact with their advertising budget.

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