Weekend Sound Bites: Instagram in China, TV Headaches, and Millionaire Matchmaking

Welcome to Jing Daily‘s Weekend Sound Bites: a rundown of what industry influencers were saying about the week’s top stories on the business of luxury and culture in China.

The Marketing Potential of Instagram in China /John Frank

Instagramming China. (John Frank)

—FRIDAY, 10/25 —

“By limiting initial inventory to brands they know to be at the top of the Instagram content game, Instagram is taking a carefully measured first step.”

-Yean Cheong, head of digital at IPG Mediabrands Asia-Pacific, on the marketing potential of Instagram in China, which, unlike Facebook and Twitter, still isn’t banned. (Campaign Asia)

—THURSDAY, 10/24 —

“They’ve bought yachts, they have jets, and the next step is the racehorse. What else do you spend US$50 million on, then roll it down a grass slope … and bash it against other horses. It’s incredible.”

-Byron Constable, British entrepreneur, bullish about the lucrative possibilities of bringing the world of high-end horse racing to China’s affluent. (SCMP)

—WEDNESDAY, 10/23 —

“Mainstream cultural phenomena may seem trite or vulgar in some people’s eyes, but for me they are so fresh. I don’t know why, maybe because I was educated abroad.”

-Ji Chang, fashion designer, waxing philosophical about her creative process during Shanghai Fashion Week, where she presented. (Global Times)

— TUESDAY, 10/22 —

“I was very honored by the invitation. The most important thing is to find someone you can identify with spiritually. Of course it’s a bonus if you find a guy who doesn’t need to be worried about everyday meals.”

-Kitty, performing artist, one of many women selected by professional matchmaker services to attend dating events that cater to China’s lonely millionaires. (Telegraph)

— MONDAY, 10/21 —

“It is really a headache on how we can make up for the seven and a half hours of time. Many TV stations are used to airing TV dramas, shows and films.”

-Unnamed TV staffer on the difficulties created by the new government restrictions on foreign-influenced television shows. (Hollywood Reporter)

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