In case you missed them the first time around, here are some of Jing Daily’s top posts for the week of October 26-30, 2014.
China’s luxury market may be dominated by major European labels for now, but a new survey finds that the vast majority of Chinese consumers expect homegrown high-end brands to catch up to the big players in coming years.
According to a new report by consultancy Added Value which surveyed 600 Chinese luxury consumers, 84 percent of respondents agreed with the statement that in the future, Chinese luxury labels will be “just as good as Western brands.”
Retailers and hoteliers that benefited from Chinese tourist revenue during the China’s recent Golden Week travel period are set to see an extra boost this fall as the Asia-Pacific Economic Cooperation (APEC) descends upon Beijing.
In addition to the typical annual holiday period surrounding China’s National Day that concluded in early October, Beijing residents will be getting an extra set of days off for the November 7-12meeting of world leaders that will include U.S. President Barack Obama and Russian President Vladimir Putin.
As China’s outbound tourist market rapidly expands, high-end hotels and retailers across the world are vying for the business of this important group. In the United States, one company on the front lines of this trend is China Elite Focus, a New York-headquartered, Chinese-language publisher that has been producing luxury travel magazines for Chinese readers since 2008. With content focused on destinations, hotels, cuisine, retail, and philanthropy, the magazines were created to meet demand by moneyed Chinese travelers for content on authentic, upscale experiences.
From the Kardashians to Rich Kids of Beverly Hills, characters showing off their extravagant wealth is a tried-and-true reality show success formula that generates big ratings (and backlash). Now, one new Canadian web series adds a Chinese spin to the genre with its cast of four young women whose parents are among China’s growing ranks of millionaires.
When it comes to marketing on Chinese social media, it’s not enough for brands to simply remain active on popular platforms without planning how this activity fits in with their overall identity and message.
In this week’s episode of Thoughtful China, JWT Asia CEO Tom Doctoroff and Ken Hong, Weibo’s general manager of marketing strategy, discuss the need for brands in China to create social strategies in tandem with a holistic marketing campaign.