In case you missed them the first time around, here are some of Jing Daily’s top posts for the week of November 17-21, 2014.
Faced with rapid changes in the way Chinese consumers research and shop for high-end goods, China’s luxury market is more challenging and dynamic than ever before. It’s also the most promising, with expert predictions that Chinese consumers will make 50 percent of all luxury purchases by 2020. This means that brands need to develop a deep understanding of the platforms their customers are using in order to reach them as their shopping habits evolve. Whether consumers are looking for the latest trends, buying luxury goods on their phones, or planning a shopping trip abroad, one key platform that premium brands cannot ignore is WeChat.
Tourism is booming on the Indonesian island thanks in large part to Chinese tourists, which make up Bali’s second-largest group of visitors after Australians. Its heavily developed, tourist-heavy beachfront areas of Kuta, Legian, and Seminyak boast an array of duty-free luxury shopping options and resorts built by the world’s top hotel conglomerates. These attractions have no doubt seen big benefits from the stunning 45 percent year-on-year growth in Bali’s number of Chinese visitors in the first seven months of 2014 for a total of 330,172. By the end of the year, these numbers will almost certainly surpass 2013’s total of 387,533 Chinese visitors and 24 percent year-on-year increase.
As China’s most popular mobile messaging app, WeChat has quickly developed a host of technological capabilities that allow brands to create sophisticated “mini-apps” for interactive marketing campaigns. Many global luxury brands with WeChat accounts have recognized the value of these capabilities, and have used them in a variety of creative ways to encourage user engagement and sharing. As part of Jing Daily’s newly published “Luxury on WeChat” report, we rounded up some of the key trends featured in WeChat luxury campaigns. Look below for our list of the top four, and download our report for more case studies and information.
A recent report by the U.S. State Department states that nearly 275,000 Chinese students studied at universities in the United States for the 2013-14 school year, and with almost all of them paying the full tuition sticker price, it’s not a surprise that many hail from wealthy families. A new video report by Vocativ takes a look at the richest of the ultra-rich Chinese students living in Southern California by attending a luxury car meetup organized on WeChat.
Beginning on November 10, Montblanc’s WeChat followers have had the opportunity to participate in a campaign that promotes its Meisterstück Heritage Perpetual Calendar and Bohème Perpetual Calendar Jewelry watches, which each come with a moon phase complication that tracks the wax and wane of the moon on the watch dial.