Week In Review: March 31-April 4, 2014

In case you missed them the first time around, here are some of Jing Daily’s top posts for the week of March 31-April 4, 2014.

What It’s Like To Get Up-Close And Personal With China’s New Elite

UnsavoryElementsIn China, the term tuhao (土豪), a phrase that is commonly used to describe the country’s “tacky” nouveau riche, conjures up very specific imagery for those familiar with it. Logo-laden luxury goods, over-the-top wedding ceremonies, and the unmistakeable hue of tuhao gold (土豪金) that graces everything from flashy cars to expensive iPhone cases are classic signifiers of the ostentatious lifestyle.


China’s Unstoppable Gold-Buying ‘Aunties’ Move Onto Bitcoins

zijinMove over, wolves of Wall Street, a new wave of investors are taking center stage, and they come toting luxury handbags. Meet China’s dama (大妈): affluent women aged 40-60 who, after sending their kids to school and watching television dramas, channel their excess energy into buying gold, luxury products, and even bitcoins as investment.


Chinese Blogger Peter Xu Brings Us Baselworld’s Hottest China Trends

Guests arrive at Baselworld 2014 in Basel, Switzerland. (Baselworld)After a frenzied week of new model unveilings by many of the world’s top luxury watch companies, the massive watch and jewelry trade show Baselworld wraps up tomorrow in Basel, Switzerland. Although Swiss watch exports to China declined last year, “all eyes were on Hong Kong and China,” for the fair, according to Women’s Wear Daily.


5 Vital Ways Beauty Brands Can Break Ahead In China’s Digital Landscape

An image from Estée Lauder's Sina Weibo account. The brand was named by L2 Think Tank as the beauty brand with the second-best digital marketing strategy in China. (Sina Weibo/Estée Lauder)When it comes to marketing on China’s social media, one of the most active industries in the luxury sphere is beauty. Thanks to luxury beauty brands’ positioning as “accessible” luxury, the need to reach a mass audience prompts them to launch online campaigns at a much higher rate than more “exclusive” categories.


China’s Growing Collector Base Is Turning Chinese Contemporary Art Into A Major Blue-Chip Asset

ZhangXiaogangDespite a record-setting year in 2013, Chinese contemporary art prices have long lagged behind those of pieces by top Western artists. As the spring art auction season arrives, this discrepancy is still obvious, but a rising tide of Chinese collectors pushing up Asian art prices means that the difference may not be so dramatic for long.

 

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