In case you missed them the first time around, here are some of Jing Daily’s top posts for the week of March 10-14, 2014.
China's Billiionaire Club Set To Overtake UK, Russia, France, And Switzerland—Combined#
China’s total number of billionaires may be miniscule compared to the size of the country’s population, but it’s about to get a whole lot bigger in relation to the number of ultra-wealthy individuals in the rest of the world.
Chinese Brands Shed 'Cheap' Stereotype At Rapid Pace#
When people hear the words “made in China”, stereotypical images of cheaply made, low-quality goods are fading faster than anyone had originally imagined.
That’s the conclusion of a new study released by brand consultancy FutureBrand, which surveyed 1,050 consumers worldwide to gauge brands’ reputations based on their country of origin. Chinese brands ranked ninth on the list of those consumers would be most likely to purchase, coming in ahead of South Korea this year.
Why Localization Is Vital To Chinese Luxury Marketing#
When a luxury brand launches a global marketing campaign, it can be tempting to simply hire a translator to create a word-for-word version of its message to expand its reach to other countries. This strategy isn’t enough when it comes to resonating with Chinese consumers, says Alexandre Crazover, a founding partner of multilingual digital production company Datawords.
Global Retailers Still See China As Prime Locale To Open New Doors#
Despite China’s slowing luxury sales growth over the past year, a new report by real estate consulting firm CBRE finds that the country remains a prime global location for retailers’ expansion plans in 2014.
China's Constant Food Safety Scandals Lift Affluent's Taste For Foreign Brands#
With China’s spate of food safety scandals in recent years, foreign food products have become a luxury worth investing in for a growing number of wealthy Chinese consumers.
A new report by consulting firm Data Driven Marketing Asia (DDMA) finds that the demand for foreign food brands is rising in China, and the number of global food companies hoping to cash in is growing along with it.