In case you missed them the first time around, here are some of Jing Daily’s top posts for the week of June 2-6, 2014.
Beyond Weibo And WeChat: 4 Chinese Social Platforms With Big Luxury Potential#
When it comes to must-have Chinese social media accounts for luxury brands, Weibo and WeChat areindispensable
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but they’re far from the only social media platforms that offer marketing potential. For companies hoping to branch out socially, several new and niche networks offer additional access to reach hundreds of millions of fans. A recent L2 report found that foreign luxury brands are currently keeping to the basics: the majority of brands are on two or three platforms, with 37 percent on two and 30 percent on three.
Chinese Tourists Still See Shopping As Top Travel Motivator#
As the highest-spending group of outbound travelers in the world, Chinese tourists are a key source of revenue for retailers across the globe thanks in large part to their well-known love for buying luxury items abroad. According to a new outbound report on shopping and tourism recently released by the UNWTO, this growing group is diversifying as more young Chinese travelers head abroad in search of special experiences, but retailers shouldn’t worry about these new interests—shopping still tops their list of things to spend money on.
Keep The Art, Lose The Garage: What China’s Rich Want In Luxury Real Estate#
Uncertainty about China’s volatile stock market has long made luxury real estate a key asset for investment-minded Chinese high-net-worth individuals. When it comes to their tastes, preferences, and reasons for buying properties, a new report by Sotheby’s International Realty finds that China’s affluent are far from identical to wealthy consumers from other countries.
China’s Thrill-Seeking Wealthy Travelers Aim For Adventure#
China’s most well-traveled rich are ready to branch out and explore unique locations more than ever, according to a new report.
A new survey by the Hurun Report and travel agency DIADEMA released yesterday queried 203 Chinese high-net-worth-individuals (HNWIs) who spent more than US$25,000 on a trip in the past three years on how they’re planning their trips, what types they’re taking, and where they’re going.
China's Tier 2 Cities Land On Global 'Priciest Hotels' List#
Hong Kong, Beijing, and Shanghai may have the most expensive average hotel room prices in China, but a recent global Bloomberg hotel price index of the top 100 most costly cities found that four lesser-known Tier 2 from mainland China also made it into the ranks. With rapid economic growth and a host of new luxury hotels moving in, Shenzhen, Guangzhou, Tianjin, and Hangzhou are also attracting enough wealthy visitors to be counted among the priciest places to stay in the world.
