Week In Review: July 14-18, 2014

In case you missed them the first time around, here are some of Jing Daily’s top posts for the week of July 14-18, 2014.

3 Chinese Review Sites That Can Make Or Break Luxury Brands

Burberry's page on Baidu Tieba. Thanks to rampant safety and counterfeit scandals, many shocking discoveries about consumer goods have been brought to light in China in recent years. As a consequence, Chinese customers are one of the world’s most distrustful consumer groups when it comes to their attitudes about brands. To make sure they’re educated about brands, they have turned to many specialized websites with user reviews as well as their experience of a brand’s products—and luxury goods have not been left out.


Video: What Makes China’s Post-90s Generation Tick

shutterstock_180142718As China’s “Post-90s Generation” (those born after 1990) reaches adulthood, brands are taking notice—and with good reason. According to a recent video by Chinese social network RenRen and communications firm Anomaly, the size of this consumer group alone is greater than the population of the world’s fifth-largest country, meaning that understanding them is crucial for any company with hopes for future China growth.


Swire’s ‘Juggernaut’ Project Posied To Shake Up Chengdu’s Retail Scene

swireThe Daci Temple Project is a joint venture between British-background, Hong Kong developer Swire Properties, and Chinese construction company Sino-Ocean Land. The downtown plot covers a more than 250,000 square-meter footprint of mixed-use space and is set to open in the third quarter of 2014. Wrapping around the existing Buddhist Daci Temple in the city-center of Chengdu, the project features a low-rise, pedestrian-style retail shopping area with intimate lanes, a boutique hotel, serviced apartments, and an office tower.


Interview: What’s Next For China’s Luxury Watch Market

2013_beijing_expo_0018In order to learn more about the importance of the China market to the watch brands in the competition, we talked to jury member and the editorial director for watches at Hong Kong Tatler Sean Li. An avid watch collector, Li is also the chief editor of the quarterly Hong Kong-basedRevolution, which is considered by some to be the best watch magazine in the world. In the interview below, Li shares his thoughts on what he’s looking for in the competition, the top China watch trends, and how watch companies can make it through the current China sales slump.


Fake Luxury Brand Accounts Confuse WeChat Users

fakehermesLike Twitter’s blue checkmark and Weibo’s “V,” popular mobile messaging app WeChat has its own special symbol to distinguish the official account of a brand or celebrity—the only problem is, that verification has been cropping up on way more accounts than just the real ones for top luxury brand searches.

 

 

 

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