In case you missed them the first time around, here are some of Jing Daily’s top posts for the week of December 8-12, 2014.
K-pop (Korean pop music) has taken the world by storm thanks to the phenomenon of Psy’s success, and China is no exception. With a mix of popular songs, choreography and comic dances, and strong visual elements in its videos, K-pop’s influence is spreading massively across the entertainment, video, cosmetics, fashion, and electronics industries in particular, and garners intense word of mouth on social networks.
According to the findings of PR firm Ruder Finn’s annual China Luxury Forecast, consumers listed “travel” more than any other category when asked what type of luxury gift for themselves or others that they would be likely to choose. A total of 61 percent of mainland Chinese respondents said they would choose it for themselves, while 42 percent would choose travel for a spouse and 43 percent said they would for family.
When it comes to Chinese luxury consumers’ preferences, British brand heritage is a major selling point for labels hailing from the UK. As a response, leather brand Mulberry is promoting its British credentials with WeChat “virtual store” featuring a shoppable 360-degree image of its Bond Street flagship location in London.
While China’s ongoing luxury market slowdown has hit sales in the country’s shopping centers this year, a new report by real estate investment firm CBRE argues that China’s rapidly growing middle class is set to propel significant retail expansion over the next 10 years.
With a host of corporate scandals, product safety issues, and rampant counterfeiting in China, Chinese consumers are commonly mistrustful of corporations. As a result, it’s up to multinational brands to remain transparent and authentic in order to win over the trust of their Chinese customers.