Week In Review: April 21-25, 2014

In case you missed them the first time around, here are some of Jing Daily’s top posts for the week of April 21-25, 2014.

9 Key Ways Chinese Consumer Habits Are Rapidly Changing Right Before Our Eyes

China Consumption TrendsAs China’s consumer market continues to evolve at a rapid speed, habits and expectations are constantly changing. A new report by media agency MEC has put together a report of nine consumer trends it’s been seeing in the China market, covering a range of everything from technology use to food habits.


China’s ‘Mass Affluent’ Population Set To Reach 14 Million By End Of Year

coach-spring-2014-campaign3Luxury brands have likely memorized by heart the fact that China has more than 1 million millionaires, but the country’s number of wealthy individuals below the seven-figure benchmark is where the truly massive growth is located. According to a new Chinese-language Forbes study, the country’s “mass affluent,” or upper-middle class demographic, is rising at a growth rate that far exceeds that of traditional dollar millionaires and will reach more than 14 million people by the end of this year.


4 Top China Luxury Car Trends From The 2014 Beijing Auto Show

Bentley's new hybrid model unveiled at the Beijing Auto Show this past weekend. (China Daily)When the world’s top auto companies flocked to the Beijing International Automotive Exhibition, or Beijing Auto Show this past weekend, they pulled out all the stops to capture the attention of China’s rapidly growing base of car buyers. From the new rush toward hybrid models to SUV crossovers, we’re giving you a rundown of the top market trends that were visible in the luxury segment, which spans mass luxury brands like Audi all the way up to ultra-luxe models by the likes of Bugatti.


How To Engage China’s Traveling ‘Essayist’ Luxury Consumers

umgalChina’s traveling luxury consumers are well-known for being price-conscious and tech-savvy, but there’s something else they love to do during and after their trips that can be of massive benefit to luxury brands: share their stories. In a new report by global media company Universal McCann (UM), China’s global high-end shoppers are categorized as “essayists”—meaning that they both desire and share new experiences when traveling and buying goods.


WeChat Offers France Direct Line To Mobile-Savvy Chinese Tourists

French Embassy WeChatWhile France and China celebrate the 50th anniversary of diplomatic relations between both countries, France has been using the opportunity to take up a major campaign to attract China’s high-spending tourists. As part of this effort, the French Embassy in China recently adopted the use of WeChat to build a 1:1 communication channel with its Chinese audience and promote France to WeChat’s 650 million users.

 

 

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