Condé Nast International, the worldwide acclaimed fashion publisher, will be launching the 25th edition of its signature fashion title, Vogue, in Hong Kong soon. The inaugural issue, which will go on sale on newsstands in Hong Kong and Macau on March 3rd, features American influencer Gigi Hadid and Chinese model Sun Feifei on the cover. Both are dressed in Chanel Haute Couture, from the last collection by Karl Lagerfeld, who just passed away two weeks ago. A bilingual website — in traditional Chinese and English — will also go live today to complement the launch.
The Vogue Hong Kong team will be led by Peter Wong, who assumes the role of Editorial Director. Joining Wong will be Senior Fashion Content Editor, Daniel Cheung, and Fashion Director, Anya Ziourov, as well as Publisher, Desiree Au.
To differentiate its Hong Kong edition from Vogue China, which was launched by the founding editor-in-chief Angelica Cheung in 2005, Vogue Hong Kong’s editorial will strike a balance between international trends, local talents and tastes that reflect Hong Kong as an international melting pot where “East meets West.” Vogue Hong Kong will also have a special focus on art and culture, as the city has evolved into a vibrant art venue across Asia in recent decades.
In addition to the print version and its bilingual website, Vogue Hong Kong will also be on social media channels, including Instagram to reach and engage with consumers. However, there are no plans to put the Vogue Hong Kong website content behind a paywall at this time.
Vogue’s expansion into Hong Kong indicates the magazine’s confidence in the Hong Kong market for both advertising revenue and a discerning readership. Whether it can truly deliver print content that resonates with today’s digital-native audience remains to be seen.