Video: Successful Content Strategies and Experience on E-Commerce Platforms in China

As a leading luxury fashion e-commerce platform, Mei.com aims to enrich the online experience of its fashionable customers. For the recent Luxury Society Keynote event in Shanghai, Mei.com Co-Founder and CEO Thibault Villet shared the initiatives he and his team have been deploying.

With a team of 20 editors, Mei.com launched a weekly e-magazine in October 2015 that has been inspiring members with content covering 20 different lifestyle areas. Additionally, Mei.com launched a number of interactive activities, including its Tmall collaboration that live-streamed a major fashion show, receiving over 5,000,000 interactions from its online audiences.

Watch Villet’s full video presentation to an audience of luxury executives at the Luxury Society Keynote in Shanghai last month:

Categories

E-Commerce, Tech

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match