Video: Prada ‘Pinning Its Hopes On Men’ For China Rebound

As the luxury industry waits with bated breath to see how long China’s luxury market slowdown will continue, Prada’s first-quarter results to be released on Thursday “could shed some more light on the state of the volatile sector,” according to a new Reuters report. As the country’s economic growth has slowed and the government’s anti-corruption crackdown has continued, Prada’s revenue growth forecasts predict a decline in revenue growth rate for China. The video embedded above discusses what the company is doing to stave off the slowdown, which includes a major focus on the boosting the men’s market in China for a fresh source of revenue.