Video: Luxury’s Approach to AR, VR, and Live-Streaming in China

At the recent Luxury Society Keynote event in Shanghai, Pablo Mauron of Digital Luxury Group China presented on the topic of emerging platforms and technologies such as VR, AR, and live-streaming, and how they are impacting the digital marketing strategies of luxury brands.

In the video below, watch Mauron’s full presentation with specific examples from brands ranging from Dior to Maybelline to Montblanc. Pablo is the managing director of Digital Luxury Group in China, parent company to Luxury Society.

New Technology & New Opportunities for Luxury Brands in China from Luxury Society on Vimeo.