VIDEO: China’s Digital Natives and Their Preferences for Luxury Watches

Millennials are becoming the predominant consumer purchasing group, according to an exclusive report by Baidu, which was recently presented to Luxury Society Keynote attendees. At the event, Wan (Grace) Zhang, general manager of Baidu in East China, shared her company’s findings about the current state of China’s post-90s generation (those born between 1990 and 2000), who are also referred to as China’s digital natives for their close relationship with social media and e-commerce.

Baidu’s report covers which luxury brands are ranked highly by China’s millennials consumers, and one such brand is Cartier, a top watch brand among China’s digital native generation thanks to its newest ambassador, Lu Han, a well-known singer and actor.

Watch the video below to discover more about this key audience for luxury brands, as well as which companies are doing the best job of reaching them:

A version of this post originally appeared on Luxury Society.


Hard Luxury, Market Analysis