Versace Plans Store Expansion, Possible E-Commerce, In China This Year

Company Has Nearly 30 Locations In Mainland China, Compared To 11 In United States


Fan Bingbing for Armani x H&M in 2011

Already with a strong presence in mainland China, with 26 boutiques there (compared to around 10 in the US), Versace has big plans for the market this year despite a much-publicized luxury slowdown in formerly bulletproof cities like Beijing. In addition to introducing its wallpaper line to the country this spring, the brand will open between seven to 10 stores in the Greater China region over the course of 2013.

Though Versace has been relatively quiet in the country for the last year, after its collaboration collection with H&M fell flat with Chinese buyers in late 2011, the label appears to be devoted to keeping up with the Joneses, consumer trend-wise. According to Bloomberg, Versace may extend e-commerce to China this year, along with Scandinavia and Australia and following its online retail rollout last year in Europe and the US.


Fashion, Market Analysis, Policy, Retail