Understanding Chinese Holidays For Better Business Outcomes (Infographic)

Chinese Tourist “Surges” Seen During Holiday Seasons

It’s common knowledge that major tourist destinations see a surge in China’s emerging outbound tourist-shopper at several points of the year, during traditional Chinese holidays, but how can hoteliers, brands and retailers, and cities better prepare for and cater to these arrivals? This week, a new infographic by Illuminant Partners tackles how companies can plan business visits and marketing activities accordingly, and take advantage of traditional Chinese holidays to better work with Chinese partners, clients and customers.


Art & Design, Market Analysis, Marketing