Trending in China: JD Fashion’s Zhang Zetian and T Mag’s Style Conference

Today in China, people on social media are buzzing about the following news, people and events that you shouldn’t miss:

Image via Leo Burnett’s official website.

1. Audi Appoints Leo Burnett Strategic Partner in China, Aims to Be the No. 1 Luxury Car Brand
Audi signed a two-year contract with Leo Burnett Beijing, ready to compete with BMW and Mercedes-Benz to unlock the full potential of Chinese luxury car market.

Zhang Zetian at the 70th Cannes this year. Image via VCG.

2. China’s youngest billionaire puts luxury Sydney Penthouse on the Market
Zhang Zetian has many roles. Besides being the unofficial face of JD Fashion—an arm of “China’s Amazon,” which is fast expanding in the fashion and luxury realm not only because of the deal with Farfetch), and China’s youngest female billionaire, she is also a mom to a newborn.

Apparently, Sydney is too long of a trip for this busy public figure. So, she decided to put her Sydney penthouse (which she only stayed in once or twice) on sale for $18 million.

Li Yifeng. Image via T mag official weibo account.

3. Li Yifeng at T Magazine’s ‘Style Transformation in China’ conference (See image above)
Even weeks after T Mag’s style conference in Chengdu, fans are still swapping notes over actor Li Yifeng (a Chengdu native), who made an appearance on June 6 at the conference as a representative of the city’s youth. “If you come to Chengdu,” Li said at the conference, “you’ve come to the world.”

Many style leaders came together at this event to discuss the future of China’s style. Joining the panel, ‘The Commercialization of Style and Its Challenge,’ were Xuan Feng, the Editor-in-Chief of T Mag China, Lu Yan, the model and founder of fashion label Comme Moi, and Yu Cong, the founder of New Studio.

T mag is known in China for having successfully reinvented itself. They launched the print version in 2015 when a lot of print magazines in China were shuttering.

Baidu’s ‘Know You Again’ campaign, screenshot from Baidu’s video.

4. Does Tencent deserve its Cannes Lion Award?
Who would have thought Cannes would be the new battlefield of China’s internet behemoths Tencent and Baidu?

Known as the “Oscars of Advertising,” the Cannes Lions International Festival of Creativity is an annual seven-day festival for people in the creative communications, media and advertising fields.

This year, Baidu (China’s answer to Google) took a silver award for the creation of its AI glasses, which were designed to help Alzheimer’s patients in China. But only a few hours after it won the award, Tencent executive asked the jury to reconsider the product, which they said was “non-existent.” Coincidentally (wink, wink), Tencent won a Gold Lion award for its own AI product.

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