In China, Gen-Zers are on their mobile phones more than eight hours a day. Millennials complain on social media if they get bad customer service. And some Chinese buyers born 1980 or before, the Gen-Xers, will drop a retailer after just one bad experience.
Those are just some of the surprising lessons to be learned from Hong Kong-based retail innovation and technology company Tofugear. In partnership with Rakuten Insight, it released a sweeping new report yesterday on the shopping behaviors of Asian consumers.
The report, titled “The Digital Consumer in Asia 2018,” surveyed 6,000 consumers in 12 Asian countries in August 2018, and divided them into three generations – Gen Z, millennials and Gen X.
Tofugear broke out the China stats for Jing Daily. Below, three charts that illustrate the difference in shopping behaviors between the age groups of consumers: