Diageo's Johnnie Walker luxury tasting center in Shanghai was one of many luxury marketing innovations in China this year. (Johnnie Walker)
Advertising and marketing news site Ad Age recently released
its
third annual list of outstanding China-based
women in the industry for its "Women to Watch" awards. From global brands such as Johnnie Walker to top domestic ones such as Sina Weibo, the magazine listed 12 women who have made waves in China's marketing world. The honorees will be celebrated at Ad Age’s gala dinner in Shanghai on October 21. Look below to see the top women hailing from China’s luxury marketing industry who made the list, and what their companies have been up to recently:
Siew Ting Foo, Diageo#
The outgoing China-based marketing director introduced education programs for Chinese consumers with Johnnie Walker House luxury tasting centers, according to Ad Age. The drinks house has also aligned its products to suit Chinese consumers’ tastes by investing in Shui Jing Fang baijiu and celebrating the year of the horse with special-edition bottles such as its Chinese New Year White Horse scotch. The company has also adjusted itself in response to China’s ongoing anti-excess campaign by embracing the middle-class market as high-end sales take a hit.
Catherine Peng, Volkswagen Group China#
As the German car brand deals with government scrutiny of foreign automakers in China, Peng is "adept at smoothly managing crisis communications" as the company's vice president of PR. As one of China’s top luxury car brands, the company has launched some innovative marketing campaigns in recent years such as a crowd-sourced “flying car” advertising campaign.
Angie Au-Yeung, Richemont#
The Swiss luxury conglomerate's senior e-commerce manager for China is credited with "creating the playbook for e-commerce for luxury brands in China." The owner of Cartier, Piaget, and Shanghai Tang has made massive inroads in understanding the local demand for luxury.
Mykim Chikli, ZenithOptimedia China#
The advertising agency in China has seen the luxury market in China undergo rapid change from its boom to its current slowdown. Chikli, the agency's CEO, brought a new look to the company’s approach to talent and strategy as it remains one of the luxury industry’s marketing and advertising heavyweights, according to Ad Age.