With a heavy focus on social media marketing and e-commerce, beauty brands are some of the most digitally active members of the luxury sphere in China. In order to see which ones are shining above their peers, China Internet Watch has compiled a ranking of the to 20 cosmetics sites in China by site traffic.
While French brands Carslan and L’Oreal nab the top two spots, the next three in the top five are all Chinese companies, which demonstrates the growing success of homegrown beauty brands.
In order to show how important these statistics are for sales, the site also compiled a chart citing the top reasons Chinese net users visit these beauty sites—it turns out more than half of all users are visiting specifically for e-commerce.
Check out the full list below: