The Fall 2023 men’s season of shows is almost here. Prior to his eponymous brand’s Milan Fashion Week event on January 15, Jonathan Anderson took to Instagram to reveal a frog-tastic collaboration with childhood-favorite footwear brand Wellipets — to the internet’s delight.
Gearing up for the January 19 Louis Vuitton men’s show, it has been announced that the founder of New York art studio KidSuper, Colm Dillane, will co-design the upcoming collection. The news of Louis Vuitton’s next men’s creative director is therefore still under wraps.
Fashion month news aside, Lacoste announced its new collaborative design model, following the exit of creative director Louise Trotter. For each collection, different designers will be invited to make their impact, portraying an innovative model that is ultimately the first of its kind.
On the side of brand collaboration releases, this week saw two hotly-anticipated products finally emerge: the Tiffany & Co. Baguette bag and ERL’s collection with Dior; the latter has been celebrated by a “California Couture” installation at Dover Street Market, complete with a hot pink drop top.
Moschino x Bugs Bunny
Date: January 3
Trend: Global Brand x Nostalgic IP
Verdict: If you’re feeling déjà vu about Moschino x Bugs Bunny, it might be down to the Italian brand collaborating with Looney Tunes back in fall 2015. Of course, the Warner Bros character has made a return in time for the Year of the Rabbit. So far, the campaign has attained a 539,000 estimated reach, which is pretty impressive considering the number of Lunar New Year releases out this week. The popular, playful IP is a great fit for Moschino’s cartoonish identity, likely to sell well among existing fans of the brand.
Tiffany & Co. x Fendi
Date: January 5
Trend: Luxury Fashion Brand x Luxury Beauty Brand
Verdict: Since September 2022, fans have been waiting for this iconic pairing to be released. As a result, the launch week has garnered a 2 million estimated reach, with 2,000 organic posts about it on global social platforms. Back in September, there were just 637 organic posts picked up with a reach of roughly half a million; having the announcement so spread out from the drop has evidently fueled exposure. Priced at $5,500, the Tiffany Blue Medium Baguette is $2,210 (15,000 RMB) more than the classic Jacquard FF in the same style. It’s also only being made available for a 24-hour period, stirring urgency which will definitely impact its resale price.
Dior x ERL
Date: January 6
Trend: Global Luxury House x Independent Label
Verdict: This week’s most viral partnership has to be Dior x ERL. The reach for this collaboration is at 11 million, with 30,000 organic posts and 21,000 people talking about it. The majority of online traction has been a result of the famous Korean rapper Sehun pictured wearing a jumper from the collection for Esquire Korea. ERL’s sunny, colorful aesthetic works so well with creative director Kim Jones’ vision for Dior, and the two have combined signatures seamlessly. For example, the Saddle Bag features an ERL bloom, the chain necklaces combine logos, and one of Dior’s hoodies sports ERL’s trademark two-toned swirl.
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