With weddings now big business in China, brands large and small continue to look to the $80 billion industry for new opportunities. Recently, "Thoughtful China" took a look at China's changing attitudes towards love, dating and marriage, and what they mean for domestic and international companies, speaking with Rebecca Ip at Tiffany & Co., Patrick Behrens at The Peninsula Shanghai, BBH China’s Christine Ng, Ijie.com Editor Jin Tingting and Chinese trend analyst Mary Bergstrom.
Taking Advantage Of China's $80 Billion Wedding Industry
With weddings now big business in China, brands large and small continue to look to the $80 billion industry for new opportunities.
Jing DailyAuthor
Published in Finance