Zhu Yilong
Through See LV, Louis Vuitton Wants The World to See Wuhan
The month-long exhibition from October 31 through December 6 in Wuhan, China marks Louis Vuitton’s first leg of the traveling exhibition’s tour. Read More
Louis Vuitton and GQ China Reimagine Fashion Show Marketing in Shanghai
A digital maverick, Louis Vuitton has doubled down on its marketing efforts in China for the Spring 2021 Menswear show by working with GQ China. Read More
Should Chinese Idols And KOLs Try To Help Fight COVID-19?
Everyone wants to help in the fight against COVID-19, but is it the place of KOLs and idols to do it online, or are they only risking resentment? Read More
How Can Western Luxury Brands Navigate China Now?
As we await predictions on how Covid-19 unfolds, how can Western luxury brands best use this time to reconfigure their future China strategies? Read More
