zhou dongyu
What Your Luxury Brands Need to Survive Today
A top-quality product used to be all you needed for success in the luxury world, but today, a brand needs specific strategies to reach younger generations. Read More
Why Luxury Brands Should Care About China’s “Single Aristocrats”
China’s "single aristocrats,” the fast-growing group of millennials living the single lifestyle by choice, are well-off urban dwellers brands need to court. Read More
At LFW, Which Brands Resonated With China’s Millennials?
Fashion week presents an opportunity for brands to connect with Chinese audiences. In London, some brands excelled while others missed the mark. Read More
The Italian Agency That Brings Luxury To and From China
The Camera Nazionale della Moda (CNMI) Italiana has been working hard to uphold these cultural values and promote Italian fashion across global markets. Read More
Burberry’s Weird Chinese New Year Tribute Stirs Controversy
Burberry’s Chinese Lunar New Year tribute draws online controversy over creepy fashion shots that shows a lack of understanding of CNY culture. Read More
Rich Chinese Prefer Gifting Apple, Chanel, and Bvlgari: Hurun Report
Apple may be putting the brakes on iPhone X manufacturing, but it remains a favorite item for ultra-wealthy Chinese to gift. Read More
Trending in China: Angelababy’s Throwback Looks in Founding of an Army
From the star-packed cast of China's patriotic new film to Mr. Bags's 3 million followers, here's what Chinese consumers are buzzing about on social media. Read More
Trending in China: Rising Film Star Zhou Dongyu’s Viral VR Nike Video
Today on social media, Chinese consumers are talking about actress Zhou Dongyu's Nike Commercial and a counterfeit Maserati. Read More
Trending in China: Zhou Dongyu’s Lancome Lipstick Campaign Is Spreading Like Wildfire
From Zhou Dongyu's lipstick campaign for Lancome to the Gap's WeChat collaboration, here are what Chinese consumers are buzzing about on social media today. Read More
