zhou dongyu

Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Read More

Big luxury brands have a history of badly botching their CNY campaigns, but have they finally learned from their mistakes this year? Read More

Yee shrugged off his teen idol identity to become an actor, thanks to his performance in the hit film Better Days, which dominated social media in October. Read More

A top-quality product used to be all you needed for success in the luxury world, but today, a brand needs specific strategies to reach younger generations. Read More

China’s "single aristocrats,” the fast-growing group of millennials living the single lifestyle by choice, are well-off urban dwellers brands need to court. Read More

Fashion week presents an opportunity for brands to connect with Chinese audiences. In London, some brands excelled while others missed the mark. Read More

The Camera Nazionale della Moda (CNMI) Italiana has been working hard to uphold these cultural values and promote Italian fashion across global markets. Read More

Burberry’s Chinese Lunar New Year tribute draws online controversy over creepy fashion shots that shows a lack of understanding of CNY culture. Read More

Apple may be putting the brakes on iPhone X manufacturing, but it remains a favorite item for ultra-wealthy Chinese to gift. Read More

From the star-packed cast of China's patriotic new film to Mr. Bags's 3 million followers, here's what Chinese consumers are buzzing about on social media. Read More