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The Remarkable Strategy Behind Louis Vuitton’s Shanghai Spin-off Show
Jing Daily analyzed how Louis Vuitton is redefining the spin-off show and how its latest initiative can fuel its China business for years. Read More
How Boucheron Maximized Its Exhibition’s Reach In China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Did Luxury Brands Learn Their Lessons This CNY?
As we approach Chinese New Year in 2021, Jing Daily asks: Has luxury learned its lessons for the Year of the Ox? Read More
Burberry Sets Sights on China and Young Consumers As Retail Sales Fall
Burberry’s Christmas quarter is not looking too merry, with COVID-induced store closures resulting in a 9 percent drop in comparable sales. Read More
Was Gucci’s New Year Collab With Doraemon A Misstep?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Prada, Burberry, and Gucci. Read More
How Luxury Houses Create Iconic Products With A Digital Twist
Jing Daily explores how Max Mara used its lovable Teddy Coat through online and offline platforms to cash in with young, digitally-native Chinese customers. Read More
Burberry Reports First Gains After Pandemic Drop
Burberry has seen recovering store sales, which jumped from a 45 percent decline over the first quarter to just a 6 percent loss in the second. Read More
How C-beauty Brands Tapped Ethnic Culture To Resonate With Local Shoppers
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns from Huaxizi, HomeFacial Pro, and Burberry. Read More
Celebrity Endorsements Are Drastically Changing In China
Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Read More
Have Luxury Brands Learned Their Lessons About CNY Campaigns?
Big luxury brands have a history of badly botching their CNY campaigns, but have they finally learned from their mistakes this year? Read More
