Zheng Shuang
China Says No to Gossip and Star Chasing by Monitoring Celebrity Information
Chinese authorities are monitoring the spread of celebrity information online, including their personal details and brand endorsements. Read More
How Hard Could China’s Tech Crackdown Hit Luxury in 2022?
Although luxury brands have so far been largely spared from recent crackdowns in China, the environment could become much more complex in 2022. Read More
China’s ‘Piano Prince’ Falls From Grace as Beijing’s Celebrity Crackdown Continues
Following Kris Wu’s arrest, world famous “Piano Prince” Li Yundi has become the latest Chinese celebrity entangled with the law after hiring a prostitute. Read More
China’s Latest Crackdown Could Spell Disaster For Luxury Brands in 2022
China’s latest crackdown on celebrities and fan culture has been a drawn-out process that began long before the arrest of megastar Kris Wu. Read More
Does Swapping Celebrities Damage Your Brand?
Luxury names lean heavily on celebrities in China, so does it matter when they need to cut ties with a big name and drop in another? Read More
Should Luxury Worry Over China’s Celeb Tax Crackdown?
China is conducting regular tax investigations on its high-income stars and influencers that carry severe penalties. But are China’s HNWIs the next in line? Read More
Beijing Cancels Actress Zhao Wei. Is No Star Safe?
China has weathered a series of idol and celebrity scandals, and the reactions have been swift and strong. Where does that leave luxury ambassadorships? Read More
Have China’s ‘Traffic Stars’ Become Toxic For Beauty Brands?
Chinese “traffic stars” once offered beauty brands massive growth in China, but an explosion of idol scandals is tarnishing this strategy. Read More
How Luxury Brands Prosper From China’s Scary C-pop Fans
C-pop stars have taken over luxury campaigns thanks to young China’s surging purchasing power. But how can brands avoid the pitfalls of these fan economies? Read More
Four Marketing Tactics To Win China In 2021
From new approaches in brand advocacy to the growth of livestreaming, Jing Daily looks at the marketing techniques that will blow up in 2021. Read More
