zhaoyi jade
Are Westerners Ready To Accept A “Made In China” Luxury Brand? (Video)
Though foreign brands have dominated the China luxury market since its first stirrings in the early 1980s, in recent years domestic brands have appeared on the scene, intent on leveraging their understanding of traditional Chinese craftsmanship to create "luxury, made in China." Read More-
Hong Huang Opens Upscale Made-In-China Boutique, “Brand New China” (BNC)
Though it's unlikely that many of China's most devoted luxury consumers will flock to BNC, it seems that Hong, a popular and influential media figure, is actually making a smart move by throwing her weight behind local Chinese designers. Read More -
Is Jade China’s Best Shot At Entering The Global Luxury Market?
Despite jade's often stodgy reputation and indifference among many younger Chinese (who still dream of draping their wrists in Cartier or Tiffany) among the more adventurous brands looking to create "luxury with Chinese characteristics" rather than ape predominantly western trends, jade is finding ever greater favor. Read More
