Zhao Wei
China’s Crackdowns Could Make Luxury Marketing a Lot More Boring in 2022
A rare bright spot for many global brands in 2020, China's luxury market is in a tumultuous place as the fourth quarter of 2021 approaches. Read More
Beijing Cancels Actress Zhao Wei. Is No Star Safe?
China has weathered a series of idol and celebrity scandals, and the reactions have been swift and strong. Where does that leave luxury ambassadorships? Read More
Milan Is In The Mood For Fashion
This season’s Jing Daily Fashion Week Score moves to Milan, where we will analyze the brands and designers who best engaged with online Chinese audiences. Read More
Little Red Book’s New Campaign Rides The Hot Female Identity Trend
Unlike most current luxury brand marketing, Little Red Book’s innovative new campaign reflects the current awakening of female social identity in China. Read More
How Fendi Leveraged Omnichannel Content Marketing To Celebrate Double 11
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Lacoste, Fendi, and Feiyue. Read More
The 10 Most Influential Fashion Stylists in China
Behind every successful celebrity, there is a powerful stylist. Read More
Move Over, Oscars: Golden Horse Glamour Brings Branding Opportunities
The world's largest Chinese-language film awards show is happening this Saturday, and luxury brands such as Piaget have taken advantage of the event's marketing potential. Read More
Roger Vivier’s High-Stakes Bet On China
Recently, French fashion house Roger Vivier opened its third mainland China location at Shenyang’s Mall Forum 66, shortly after unveiling its Beijing Yintai Centre flagship and two years after entering… Read More-
Chinese Celebrities Jumping On Bordeaux Bandwagon
Not content with being among the world's most fervent buyers of Bordeaux wine, more wealthy mainland Chinese are headed to France. Recently, the actress Zhao Wei became the latest high-profile… Read More
