Zhao Wei
Little Red Book’s New Campaign Rides The Hot Female Identity Trend
Unlike most current luxury brand marketing, Little Red Book’s innovative new campaign reflects the current awakening of female social identity in China. Read More
How Fendi Leveraged Omnichannel Content Marketing To Celebrate Double 11
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Lacoste, Fendi, and Feiyue. Read More
The 10 Most Influential Fashion Stylists in China
Behind every successful celebrity, there is a powerful stylist. Read More
Move Over, Oscars: Golden Horse Glamour Brings Branding Opportunities
The world's largest Chinese-language film awards show is happening this Saturday, and luxury brands such as Piaget have taken advantage of the event's marketing potential. Read More
Roger Vivier’s High-Stakes Bet On China
Recently, French fashion house Roger Vivier opened its third mainland China location at Shenyang’s Mall Forum 66, shortly after unveiling its Beijing Yintai Centre flagship and two years after entering the market with an inaugural Shanghai flagship at Plaza 66. Read More-
Chinese Celebrities Jumping On Bordeaux Bandwagon
Not content with being among the world's most fervent buyers of Bordeaux wine, more wealthy mainland Chinese are headed to France. Recently, the actress Zhao Wei became the latest high-profile Chinese wine lover to drop millions to acquire a Bordeaux chateau and functional winery. Read More
