Zhao Chenxi
Decoding “Too Cool” — The Uprising Subculture That Embraces Looking “Tasteless”
“Too Cool” was once used with contempt towards China’s rural population, but now it’s been re-labeled as “cool” by young Chinese netizens. Read More
Labelhood’s Children’s Day Pop-Up Brings Chinese Youth Back to Childhood
Luxury brands rarely tap into China’s Children’s Day to sell, but homegrown retailer, Labelhood, sees it as an opportunity to bring its online fans indoors. Read More
