Zhang Yixing
China Puts A Ring On Him
Traditional masculine jewelry implies gothic rings or rapper-inspired chains, but for China's cohort of Gen-Z, those style conventions aren’t enough. Read MoreChinese Whispers: Valentino Appoints Chinese Menswear Brand Ambassador, and More
Italian high fashion brand Valentino named Zhang Yixing, the Chinese singer with a massive online following, to be its brand ambassador for menswear. Read MoreFirst Streetwear, Now Hip Hop: When Brands and Musicians Meet
From 'Fendiman' by Jackson Wang, to 'Burberry Made' by Kris Wu, luxury labels are harnessing the talents of China's biggest pop stars. Read More