zhang dayi
What Global Luxury Brands Can Learn From Chinese Tea Chains
With the China market arguably more complicated than ever, the big question is what the year ahead could hold for luxury brands. Read More
Ruhnn, China’s First Public MCN, Hinges On Brands And Platforms For Further Growth
Ruhnn, the largest influencer agency will have worked with 1,035 brands by 2020. As it relies on brands and platforms, it has to keep its traffic authentic. Read More
How COVID-19 Reshaped This Part of China’s Influencer Economy
Multi-channel network (MCN) agencies have changed how brands work with KOLs in China, but where will this industry head after the COVID-19 pandemic? Read More
The Risk in China’s Huge Influencer Economy
China’s influencer economy has become a powerful force, but does this relatively new field have a viable future, or is it a passing fad? Read More
Farfetch and Tmall are Taking Influencer Collaborations to the Next Level
Farfetch joined forces with Mr. Bags to launch a Mini Program store, while Austin Li became the first KOL to launch a Tmall Global Influencer Store. Read More
How Chinese Consumers Engage With Luxury Livestreamers
Livestreaming has become a compelling new shopping experience in China, but it can also pose challenges for luxury brands. We join livestreamer Haoran during a session at C.O. Bigelow. Read More
Top Web Celebrity Zhang Dayi Reveals the Key to Her Business Success
In an interview with WWD, the top online seller Zhang Dayi reveals some of the secrets of her business success, which brands and KOLs could learn from. Read More
