zenith
Is Boys’ Love Content Still a Promising Brand Opportunity in China?
Despite China’s ban on the production of “Boys’ Love” (BL) dramas, the genre continues to pick up steam — at home and overseas. What’s behind the trend? Read More
Meet Poizon, China’s Latest E-commerce Platform
An emerging content-to-commerce marketplace, Poizon is a gateway to young Chinese shoppers. How can luxury houses navigate this platform? Read More
Lancôme, Cartier and Van Cleef’s WeChat Moments Ads Ranked Top in Q1
Among all luxury brands with a WeChat presence, Lancôme, Cartier, and Van Cleef’s WeChat Moments ads were top rated in the Q1 2019 ranking. Read More
Alibaba’s Strong Q4 Earnings Trigger Tumultuous Sharemarket Response
Despite the shaky response from investors, Alibaba still looks undervalued to analysts. Read More
Luxury Watch Brands Struggle to Feel ‘Exclusive’ Online
Motivated by rapid sales growth in China, high-end watch brands are attempting to build their digital presence in China without getting lost among the Pocky and paper towels. Read More
China Leads Global Recovery of the Luxury Watch Market, After Years of Decline
After years of decline, the global luxury watch market is making a comeback and a younger generation of affluent Chinese consumers are largely responsible. Read More
Tmall’s New Luxury Pavilion Taps Spanish Luxury Brand Loewe for Special Sale
On August 10, LVMH-owned Spanish luxury label Loewe will make its debut on Tmall's new Luxury Pavilion, for Alibaba's super VIP members. Read More
Alibaba Unveils Exclusive Luxury Pavilion Courting Super-Wealthy Chinese Shoppers
Alibaba Group released the Luxury Pavilion, an online shopping platform created exclusively for China's ultra-rich shoppers. Read More
A Timeline of JD.com’s Long March into Luxury and Fashion
Here is a timeline showing how JD.com, China's second-largest e-commerce website, prepared itself to enter the world of luxury and fashion. Read More
CEO Corner: Aldo Magada, CEO of Zenith Watches, on Courting China’s Swiss Watch Connoisseurs
The head of the Swiss luxury watch manufacture explains why Zenith is "not someone’s first watch; it’s their second or third" in the China market. Read More
