zegna
Alessandro Sartori on luxury in China and Zegna’s collab with The Elder Statesman
Zegna's Artistic Director talks cashmere, culture and collaboration in the brand's latest drop with Californian label The Elder Statesman. Read More
From Kering to Zegna: How brands can use AI to supercharge luxury shopping
Luxury brands like Zegna and Kering are using AI to offer personalized recommendations and greater customization services, elevating the luxury experience. Read More
British Label A-COLD-WALL* Launches First-Ever Store in China
A-COLD-WALL* is opening its first store in China in Beijing's Taikoo Li mall. Will the move help the streetwear brand capture the domestic market? Read More
How To Win In Luxury Fashion During The COVID-19 Crisis
Finding novel business opportunities is even more crucial when the prospect of an economic upturn remains uncertain, and luxury brands are no exception. Read More
Are Brands Doing Enough Due Diligence on Aid to China?
Because of the Red Cross scandal in China, luxury companies now see that they need to do their due diligence when donating to charities — but how? Read More
Nike Launches Chinese Version of Their App & More
Nike’s new Chinese app is a one-stop shop, which aims to provide consumers with an immersive Nike experience to live a fitness lifestyle. Read More
Louis Vuitton, Chanel and Others Awarded Luxury Tender Contracts from Airport Authority Hong Kong
Airport Authority Hong Kong has awarded contracts to a star-studded line-up comprising many of the world’s most famous luxury brands. Read More
Dufry Opens Cartier and Montblanc Boutiques at Shanghai Hongqiao Airport
Dufry has opened Cartier and Montblanc luxury boutiques at Shanghai Hongqiao International Airport’s Terminal 2 departures hall. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent digital campaigns on China’s social media, featuring Jaguar, Godiva, Piaget, Omega, and Zegna. Read More
Luxury Brands Shift China Focus From Store Size To Service
As luxury growth slows in China, some European brands are trying to keep sales on the mainland by focusing on better customer service rather than store expansions. Read More
