zegna
China: This Week In Digital Luxury Marketing
A roundup of recent digital campaigns on China’s social media, featuring Jaguar, Godiva, Piaget, Omega, and Zegna. Read More
Luxury Brands Shift China Focus From Store Size To Service
As luxury growth slows in China, some European brands are trying to keep sales on the mainland by focusing on better customer service rather than store expansions. Read More
Spring Festival Spotlight | Year Of The Horse Fashion Guide
Burberry, DVF, Longchamp, and Ralph Lauren are among the brands that have launched special-edition equestrian designs for the upcoming Lunar New Year. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing campaigns in China through October 31, featuring Sisley, Zegna, De Beers, Femina, Runtastic, and Shu Uemura. Read More
For A Winning Weibo Strategy, Gaining Followers Is Only Half The Story
In order to have a major impact and maximize publicity through social media, brands should focus on quality over quantity when it comes to their fans. Read More
Ferragamo, Zegna, Net-A-Porter Poised For Strong 2013 In China
With observers of China's luxury market looking for signs of a rebound this spring, following muted growth in the second half of 2012, early indications are already pointing to a better year ahead for some brands. Read More
China Luxury Roundup: Openings, E-Commerce & Events
From Coach's e-commerce aspirations to new flagships by Piaget, Longchamp, Canali and more, here's a selection of recent luxury updates from the China market. Read More
Zegna Can’t Afford To Move Slowly In A Shifting China Market
Rather than blaming a "luxury crackdown" or decline in conspicuous consumption, Zegna sees this year's expected sales decline as an indication that sky-high luxury growth in China has been, and is, simply unsustainable. Read More
Zegna Opens National China Flagship In Second-Tier Shenyang
Coming off its 20th anniversary in the China market, this past weekend the premium Italian brand Ermenegildo Zegna held the grand opening of its fourth China flagship in the northeastern luxury hotspot Shenyang. Read More
American Shoemaker Allen Edmonds To Be “Soled” In The USA, “Sold” In China
Long a favored brand among quality-minded Americans, several presidents among them, the Wisconsin-based shoemaker Allen Edmonds today announced plans to expand into China while keeping its manufacturing base planted firmly in the USA. Read More
