zegna

A roundup of recent digital campaigns on China’s social media, featuring Jaguar, Godiva, Piaget, Omega, and Zegna. Read More

As luxury growth slows in China, some European brands are trying to keep sales on the mainland by focusing on better customer service rather than store expansions. Read More

Burberry, DVF, Longchamp, and Ralph Lauren are among the brands that have launched special-edition equestrian designs for the upcoming Lunar New Year. Read More

A roundup of recent and ongoing campaigns in China through October 31, featuring Sisley, Zegna, De Beers, Femina, Runtastic, and Shu Uemura. Read More

In order to have a major impact and maximize publicity through social media, brands should focus on quality over quantity when it comes to their fans. Read More

With observers of China's luxury market looking for signs of a rebound this spring, following muted growth in the second half of 2012, early indications are already pointing to a better year ahead for some brands. Read More

From Coach's e-commerce aspirations to new flagships by Piaget, Longchamp, Canali and more, here's a selection of recent luxury updates from the China market. Read More

Rather than blaming a "luxury crackdown" or decline in conspicuous consumption, Zegna sees this year's expected sales decline as an indication that sky-high luxury growth in China has been, and is, simply unsustainable. Read More

Coming off its 20th anniversary in the China market, this past weekend the premium Italian brand Ermenegildo Zegna held the grand opening of its fourth China flagship in the northeastern luxury hotspot Shenyang. Read More

Long a favored brand among quality-minded Americans, several presidents among them, the Wisconsin-based shoemaker Allen Edmonds today announced plans to expand into China while keeping its manufacturing base planted firmly in the USA. Read More