zegna
Why Streetwear Brand A-COLD-WALL* Tapped JD.com for China Expansion
As it launches a digital film at Milan Fashion Week, menswear brand A-COLD-WALL* further cements its partnership with e-commerce giant JD.com Read More
How To Win In Luxury Fashion During The COVID-19 Crisis
Finding novel business opportunities is even more crucial when the prospect of an economic upturn remains uncertain, and luxury brands are no exception. Read More
Are Brands Doing Enough Due Diligence on Aid to China?
Because of the Red Cross scandal in China, luxury companies now see that they need to do their due diligence when donating to charities — but how? Read More
Nike Launches Chinese Version of Their App & More
Nike’s new Chinese app is a one-stop shop, which aims to provide consumers with an immersive Nike experience to live a fitness lifestyle. Read More
Louis Vuitton, Chanel and Others Awarded Luxury Tender Contracts from Airport Authority Hong Kong
Airport Authority Hong Kong has awarded contracts to a star-studded line-up comprising many of the world’s most famous luxury brands. Read More
Dufry Opens Cartier and Montblanc Boutiques at Shanghai Hongqiao Airport
Dufry has opened Cartier and Montblanc luxury boutiques at Shanghai Hongqiao International Airport’s Terminal 2 departures hall. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent digital campaigns on China’s social media, featuring Jaguar, Godiva, Piaget, Omega, and Zegna. Read More
Luxury Brands Shift China Focus From Store Size To Service
As luxury growth slows in China, some European brands are trying to keep sales on the mainland by focusing on better customer service rather than store expansions. Read More
Spring Festival Spotlight | Year Of The Horse Fashion Guide
Burberry, DVF, Longchamp, and Ralph Lauren are among the brands that have launched special-edition equestrian designs for the upcoming Lunar New Year. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing campaigns in China through October 31, featuring Sisley, Zegna, De Beers, Femina, Runtastic, and Shu Uemura. Read More
