Zara
Fast Fashion Must be High-End to Compete in China
International fast fashion brands must up their game in China to win over a growing middle-class that has plenty of choices. Read More
The Way Up for Chinese Fashion? Into China
As Chinese luxury consumers become more "woke," there are greater opportunities for Chinese fashion designers to grow in the country and expand globally. Read More
Millennial China’s Expensive Skin
More and more Chinese young women are flocking into skin management clinics for pro-level coaching on beauty supplements, injectable Botox or fillers, and holistic nutrition. Read More
Can Brands Challenge Chinese Beauty Aesthetics?
A social media discussion about Chinese standards of beauty has erupted on Weibo following an ad campaign featuring Chinese model Jing Wen. Read More
A Ruthless Ranking of Luxury Brands, By Way of Chinese Classroom Culture
By judging earnings, key events, and creative directors, we can see just how much luxury brand rankings have shuffled since last year. Read More
China Opens up a Brick and Mortar Fake Supreme Store
An entire fake Supreme store opened in the city of Shenzhen, China, this week. Here is what Chinese consumers and legal experts think of it. Read More
The H&M Effect: Foreign Fast Fashion Outpaces China’s Homegrown Labels
As brands like Zara, H&M, and Uniqlo make strides with China's fashion-forward middle class, Chinese clothing labels are struggling to keep up. Read More
‘Brand-Tagging’ Mobile Apps: China’s Next Selfie Sensation
Apps featuring the capability to tag brands are making waves in China, providing a huge opportunity for companies to access the country's emerging middle class. Read More
Fashion World’s Love For ‘Migrant-Worker Plaid’ Draws Ridicule From China’s Net Users
A distinct tartan that has been all the rage among the fashion world's elite for the past few months has garnered attention from Chinese media and Sina Weibo users. Read More
3 Generations of Chinese Women Under One Fashion Roof
Once relatively monolithic, China's fashion market has fragmented along generational lines, forcing brands to better understand and address the evolving style preferences of their customers. Read More
