Zara

China’s roughly 33 million surplus men, commonly referred to as Guanggun or “bare branches” have become a powerful consumer base for global luxury brands. Read More

China is responding well to the trailblazer of inclusive beauty. But does it mean the people are ready for it? Are there other opportunities for brands? Read More

One tweet might have cost the NBA millions in Chinese deals, but will brands be this willing to stand by free speech in the future? Read More

The government in China wants brands to respect their authority in Hong Kong, but how far will they go to keep them in line? Read More

International fast fashion brands must up their game in China to win over a growing middle-class that has plenty of choices. Read More

As Chinese luxury consumers become more "woke," there are greater opportunities for Chinese fashion designers to grow in the country and expand globally. Read More

More and more Chinese young women are flocking into skin management clinics for pro-level coaching on beauty supplements, injectable Botox or fillers, and holistic nutrition. Read More

A social media discussion about Chinese standards of beauty has erupted on Weibo following an ad campaign featuring Chinese model Jing Wen. Read More

By judging earnings, key events, and creative directors, we can see just how much luxury brand rankings have shuffled since last year. Read More

An entire fake Supreme store opened in the city of Shenzhen, China, this week. Here is what Chinese consumers and legal experts think of it. Read More