Zara
Why China Is Boycotting These Western Brands (Again)
H&M, Nike, Zara, and the GAP have been accused by Chinese customs of selling substandard childrenswear with potential health hazards. Netizens are furious. Read More
How China’s Shein Conquered Global Social Media
As a direct-to-consumer (DTC) retailer of apparel, home goods, and just about everything else, Shein has doubled its sales for eight consecutive years. Read More
Will Luxury Players Embrace China’s D2C Revolution?
Gen Zers are happy to remove the middleman and source directly for a better price, which is why they are open to D2C trends. Read More
Is Topshop’s Failure in China a Fast Fashion Problem?
COVID-19 has already hurt many brands, and now it’s British fashion label Topshop’s turn. Does its failure mean fast fashion is finished in China? Read More
How to Reach Chinese Men with Your Luxury Brand
China’s roughly 33 million surplus men, commonly referred to as Guanggun or “bare branches” have become a powerful consumer base for global luxury brands. Read More
Does China Want Inclusive Beauty?
China is responding well to the trailblazer of inclusive beauty. But does it mean the people are ready for it? Are there other opportunities for brands? Read More
Is a Regretful NBA the ‘New Normal’ for Brands in China?
One tweet might have cost the NBA millions in Chinese deals, but will brands be this willing to stand by free speech in the future? Read More
China Continues to Force the Hand of Western Brands over Hong Kong
The government in China wants brands to respect their authority in Hong Kong, but how far will they go to keep them in line? Read More
Fast Fashion Must be High-End to Compete in China
International fast fashion brands must up their game in China to win over a growing middle-class that has plenty of choices. Read More
The Way Up for Chinese Fashion? Into China
As Chinese luxury consumers become more "woke," there are greater opportunities for Chinese fashion designers to grow in the country and expand globally. Read More
