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The trending Chinese TV series "All is Well" is leading a national shopping trend for “women’s suits” that brands need to take notice. Read More

Should luxury brands jump on this opportunity? And how can they use it to sell effectively? Here we summarize the key points of Azoya’s latest report. Read More

Don’t rule out the grassroots KOLs, get smart about product seeding, pay attention to e-commerce KOLs and more. Read More

The “brand partner platform” is a small step for Little Red Book, but a big step toward regulating the exploding influencer economy. Read More

Marketers may be missing out on the 'she' economy, by focusing on the 'she' rather than the boyfriends who are often asked to make the purchase. Read More

Kim Kardashian West entered the fray of powerful Chinese influencers to open an official account on China’s social beauty platform Little Red Book. Read More

Airport outreach has been evolving towards a more lively approach to better align with Chinese consumers’ need for experiential luxury. Read More

As reality show 101 demonstrates, in China’s evolving feminist culture, a variety of different women are now being idolized by young consumers. Read More

Following the World Cup - that drew nearly 40,000 Chinese tourists to the country - Russian retailers are having their big moment. Read More

Unlike previous generations, they are willing to deviate from the well-known brands and acceptable light, floral fragrances to explore niche players and more daring scents that express their individual tastes. Read More