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5 Ways Luxury Brands Can Win Over The FOMO Generation
The need to follow trends is not new, but FOMO stirs strong emotions that allow luxury brands to tap into always-connected Gen Zers. Read More
D2C Brand Perfect Diary is Disrupting China’s Beauty Market
How a homegrown D2C brand used disruptive marketing tactics to resonate with Chinese millennials and become a billion-dollar company in just three years. Read More
What Brands Need to Know About Chinese Airport Travelers
Airports are becoming hot shopping spots for Chinese tourists, and luxury brands need to know how, where, and why they need to reach this consumer group. Read More
Farfetch and Tmall are Taking Influencer Collaborations to the Next Level
Farfetch joined forces with Mr. Bags to launch a Mini Program store, while Austin Li became the first KOL to launch a Tmall Global Influencer Store. Read More
Chinese Whispers: YSL Beauty Ramps up Brick-and-Mortar Efforts in China, and More
The YSL beauty store in Guangzhou is a prime example of how high-end beauty technology can empower brands to interact with today's digital-savvy shoppers. Read More
Confessions About ‘Oriental Style’ Luxury Brands Can Learn From
On May 29, many gathered at the upscale shopping mall Chengdu IFS to attend the T mag International Style Conference and discuss what is 'oriental style.' Read More
Why the Female Power Suit Is the Next Big Business in China
The trending Chinese TV series "All is Well" is leading a national shopping trend for “women’s suits” that brands need to take notice. Read More
WeChat Leads the Future of Luxury Social E-commerce with Mini Program
Should luxury brands jump on this opportunity? And how can they use it to sell effectively? Here we summarize the key points of Azoya’s latest report. Read More
Celebrity Strategies: 7 KOL Marketing Tactics to Know in 2019
Don’t rule out the grassroots KOLs, get smart about product seeding, pay attention to e-commerce KOLs and more. Read More
Full Disclosure: Little Red Book Now Unmasks KOLs’ Paid Posts
The “brand partner platform” is a small step for Little Red Book, but a big step toward regulating the exploding influencer economy. Read More
