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Luxury Brand Hierarchy Explained by Chinese Classroom Culture
This nifty chart explains the hierarchy of luxury brands through a comparison that almost everyone in China understands deeply: classroom culture. Read More
Trending in China: Released Photos of Zhang Zetian, Face of E-Commerce Giant JD
From Lu Han's new L'Occitane campaign to released photos of the face of JD.com, here are what Chinese consumers are buzzing about on social media today. Read More
Kering Denies ‘Made in China’ Claim in Lawsuit Over Eyewear Products
A Kering spokesperson told us that the luxury group plans to fight this suit in court. Read More
Lawsuit Accuses Kering of Falsely Labeling China-Produced Eyewear as ‘Made in Italy’
The Parisian luxury conglomerate Kering Group is accused in a federal lawsuit of falsely labeling its China-produced eyewear as having been 'Made in Italy.' Read More
Luxury Brands Are Beginning to Embrace WeChat’s New Multimedia Moments Ads
Chanel, Miu Miu, and YSL are among the brands trying out WeChat's upgraded Moments advertising platform, which provides luxury labels with a new toolkit for marketing to Chinese consumers. Read More
Alibaba Fires Back at USTR Over ‘Notorious Markets’ Designation
As Taobao is added back on the U.S. Trade Representative's "Notorious Markets" list for fakes after four years of being off it, Alibaba calls the decision "unreasonable." Read More
From ‘About’ China to ‘For’ China: Met’s New Fashion Exhibit Marks End of Orientalist Era for Western Designers
The Met's new Costume Institute exhibit, "China: Through the Looking Glass" shows that Western designers' perceptions of China have often been based on fantasy, but it's time for labels to get real about Chinese shoppers' massive spending power. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Olay, Tiffany & Co., Lancôme, De Beers, and Yves Saint Laurent. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Mercedes-Benz, Siemens, YSL, Lancôme, and Sephora. Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing campaigns in China through July 26, featuring YSL, Sisley, BMW, ELLE, For Beloved One, and Lacoste. Read More
