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Alibaba And JD.com Keep Double 11 Revenues Secret. The Chinese Consumer Is Clearly Changing.
Keeping quiet on the final results of Double 11, China’s biggest e-commerce giants face stiff competition and changing consumer sentiment. Read More
Beauty and Gaming: A Collabs Match in Heaven
Jing Daily’s monthly China Collabs column looks at gaming and beauty partnerships, including local cosmetic brand OSM’s team-up with Honor of Kings. Read More
LVMH, Hermès, and Kering Suffer From China’s COVID-19 Clampdown
Sales for top-notch luxury players were good in the first three months of 2022, mostly thanks to Europe and the Americas. Read More
Saint Laurent’s Dedication to Cultural Cultivation Fuels Growth in China
Jing Daily spoke with Saint Laurent’s CEO Francesca Bellettini to learn about Saint Laurent’s China strategy in this post-pandemic moment. Read More
5 Ways Luxury Brands Can Win Over The FOMO Generation
The need to follow trends is not new, but FOMO stirs strong emotions that allow luxury brands to tap into always-connected Gen Zers. Read More
D2C Brand Perfect Diary is Disrupting China’s Beauty Market
How a homegrown D2C brand used disruptive marketing tactics to resonate with Chinese millennials and become a billion-dollar company in just three years. Read More
What Brands Need to Know About Chinese Airport Travelers
Airports are becoming hot shopping spots for Chinese tourists, and luxury brands need to know how, where, and why they need to reach this consumer group. Read More
Farfetch and Tmall are Taking Influencer Collaborations to the Next Level
Farfetch joined forces with Mr. Bags to launch a Mini Program store, while Austin Li became the first KOL to launch a Tmall Global Influencer Store. Read More
Chinese Whispers: YSL Beauty Ramps up Brick-and-Mortar Efforts in China, and More
The YSL beauty store in Guangzhou is a prime example of how high-end beauty technology can empower brands to interact with today's digital-savvy shoppers. Read More
Confessions About ‘Oriental Style’ Luxury Brands Can Learn From
On May 29, many gathered at the upscale shopping mall Chengdu IFS to attend the T mag International Style Conference and discuss what is 'oriental style.' Read More
