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There's the real demand for high-end beauty brands on the platform, with the previous record set by Givenchy on March 1. Read More

While consumers are still rushing to the most popular pop-ups, brands are more carefully weighing up the return on investment. Read More

We round up the top WeChat campaigns from luxury fashion brands over the past month, including efforts from YSL, Hermès, Fendi, and Miu Miu. Read More

When it comes to the media value of different luxury brands, Chanel is leading the list thanks to a high proportion of organic mentions by influencers, followed by Lancôme, YSL, OLAY, and SK-II. Read More

This nifty chart explains the hierarchy of luxury brands through a comparison that almost everyone in China understands deeply: classroom culture. Read More

From Lu Han's new L'Occitane campaign to released photos of the face of JD.com, here are what Chinese consumers are buzzing about on social media today. Read More

A Kering spokesperson told us that the luxury group plans to fight this suit in court. Read More

The Parisian luxury conglomerate Kering Group is accused in a federal lawsuit of falsely labeling its China-produced eyewear as having been 'Made in Italy.' Read More

Chanel, Miu Miu, and YSL are among the brands trying out WeChat's upgraded Moments advertising platform, which provides luxury labels with a new toolkit for marketing to Chinese consumers. Read More

As Taobao is added back on the U.S. Trade Representative's "Notorious Markets" list for fakes after four years of being off it, Alibaba calls the decision "unreasonable." Read More