YSL beauty
SK-II Launches a New Film Studio to Explore Brand Storytelling
SK-II announced the launch of SK-II STUDIO, its new film studio, exploring the current social pressures and challenges faced by women. Read More
How Luxury Is Reaching Consumers During Lockdown
Jing Daily summarizes how Loewe, Prada, Gucci, Manolo Blahnik and YSL Beauty connect with consumers at home via social marketing campaigns. Read More
Chinese Whispers: Japan’s High-end Retailer Takashimaya Exits China, and More
Takashimaya became the latest instance of a foreign retailer who failed to keep up with the quickly-evolving new retail landscape in China. Read More
Chinese Whispers: YSL Beauty Ramps up Brick-and-Mortar Efforts in China, and More
The YSL beauty store in Guangzhou is a prime example of how high-end beauty technology can empower brands to interact with today's digital-savvy shoppers. Read More
The Hidden Power of WeChat Social CRM: What You Need To Know
Shanghai-based digital agency 31Ten recently published a report offering brands a hands-on guide on to how best navigate WeChat sCRM. Read More
WeChat — The Tie that Binds Luxury Brands’ Events in China
WeChat Mini Programs are becoming the gold standard for luxury brands' event in China. Here is how you can use WeChat before, during, and after the event. Read More
Pop Idol Alliances Key for Beauty Engagement in China: Gartner L2
According to a new report by Gartner L2, 84 percent of all premium beauty brand engagement on Weibo is driven by posts featuring celebrities. Read More
How Luxury Beauty Brands Are Adapting to Upheaval in China Ahead of the Holidays
Luxury beauty brands are adapting to China's regulations and the crackdown on daigou shoppers, but the brands are optimistic on the future of travel retail. Read More
Traditional Retailers Give Themselves a Facelift with New Beauty Offerings
The trend of luxury retailers revamping beauty category seems to be: bigger space, more brands offerings, and increasingly experiential shopping options. Read More
