YSL beauty
WeChat — The Tie that Binds Luxury Brands’ Events in China
WeChat Mini Programs are becoming the gold standard for luxury brands' event in China. Here is how you can use WeChat before, during, and after the event. Read More
Pop Idol Alliances Key for Beauty Engagement in China: Gartner L2
According to a new report by Gartner L2, 84 percent of all premium beauty brand engagement on Weibo is driven by posts featuring celebrities. Read More
How Luxury Beauty Brands Are Adapting to Upheaval in China Ahead of the Holidays
Luxury beauty brands are adapting to China's regulations and the crackdown on daigou shoppers, but the brands are optimistic on the future of travel retail. Read More
Traditional Retailers Give Themselves a Facelift with New Beauty Offerings
The trend of luxury retailers revamping beauty category seems to be: bigger space, more brands offerings, and increasingly experiential shopping options. Read More
