YSL Beauté
Chinese Millennials are Rewriting the Future of Luxury Brand Experience
With luxury hubs leveraging the social platforms to maximize their network, let us take a look at the three unconventional approaches undertaken by brands. Read More
In China, Luxury Brands Sell the (Virtual) Boyfriend Experience
In China, presenting virtual intimacy in advertising has become increasingly common, as a genre of POV (point of view) marketing. Read More
Chinese Whispers: Young Fashion Designers on Taobao, YSL Beauté and Facial Recognition, More
After graduating from fashion design institutions, increasing numbers of young Chinese fashion designers are choosing to launch their careers on Alibaba’s consumer-facing marketplace Taobao. Read More
