Young Chinese consumers
How adidas’ 2021 Campaign Won Chinese New Year
Jing Daily analyzes the creative storytelling and cutting-edge omnichannel communication strategies of adidas’ Chinese New Year 2021 campaign. Read More
A Fur-Free Future Depends On China
Global attitudes towards fur are changing, but China is both producing and consuming more fur than ever. What will it take to change that? Read More
Will Luxury Suffer From China’s Crackdown On Millennial Debt?
Ant Financial has amended credit limits for its consumer-lending platform Huabei to “promote more rational spending habits.” What does it mean for luxury? Read More
The Young Love Luxury But Are Brands Ready?
The fear that a young generation of consumers would have limited interest for personal luxury goods has been buried by evidence of the opposite. Read More
Why Now Is The Right Time To Invest In Luxury
The massive disruption shaking up the luxury sector right now calls for unprecedented action. So why then am I optimistic about the future of luxury? Read More
Predictions for the Chinese Luxury Market in 2020
As 2019 draws to a close, Jing Daily looks to 2020 and offers predictions on the main developments affecting the luxury fashion industry in China next year. Read More
