youku
Brands Struggle To Connect With China’s “Post-90s” Generation
Though China's "post-90s" consumers are the country's future big spenders, brands are finding it difficult to connect with the nebulous new demographic, causing a rethink about long-term marketing strategies. Read More
Lionsgate Signs 200-Title China Online Distribution Deal With Youku
With analysts projecting that the Chinese box office could grow to US$5 billion by 2015, calls from Hollywood (and Washington) for China to loosen its film import quotas have taken… Read More-
More Luxury Brands See Youku As China Marketing Tool
Many of the luxury brands that depend on the increasingly lucrative China market have been quick to experiment with digital marketing via popular "clones", adaptations of websites and services that… Read More -
Burberry To Join China’s Digital Revolution With Beijing Fashion Bash
Burberry acts on China's digital revolution and becomes the first luxury brand to use China's location-based social network, entering those who unlock the Burberry badge in a raffle for tickets… Read More
