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Beyond Weibo And WeChat: 4 Chinese Social Platforms With Big Luxury Potential
From video sites to Instagram competitors, global luxury brands have been branching out to a number of rising Chinese social media sites. Read More
Mr Xiao Mao: China’s Top Skincare Video KOL
Beauty companies looking to harness the power of China's KOLs to target the male market have taken notice of Mr Xiao Mao, Youku's most popular skincare advice guru. Read More
5 Vital Facts Brands Need To Know About China’s Online Shoppers
With brands preparing for a projected 730 million internet users in China by 2016, a new report takes a detailed look at Chinese consumers' online habits. Read More
Nowness’ ‘Shoppable Video’ Holds Solid Potential For China Luxury Marketing
The LVMH-owned editorial site's "shoppable video" technology could catch on as a significant luxury marketing tool in China. Read More
China Film File: ‘Black Coal’ Berlin Win, Youku’s Quota Hopes, And Romance’s Return
Welcome to China Film File, a weekly brief on the business of movies in China. In today’s news: Black Coal takes Berlin, The Monkey King is dethroned, and Snowpiercer comes… Read More
How To Leverage China’s Online Video KOLs For Powerful Branded Content
Top China digital marketing experts discuss how user-generated content can be highly effective for a successful video marketing campaign. Read More
Ambition Is The New Sex: The Trend Of ‘Role Model’ Marketing In China
Recent social media marketing campaigns have been eschewing celebrity brand ambassadors in favor of creative professionals sharing their success stories. Read More
Red Sole, Red Flag: Christian Louboutin Hits Chinese Social Media
Currently with six boutiques in Greater China, iconic French footwear label Christian Louboutin is jumping feet-first, no pun intended, into the world of Chinese social media with the launch of… Read More
China’s Latest Ad Ban A Blessing In Disguise For Luxury Brands?
For the past week, Beijing's latest edict banning luxury advertisements on official radio and television stations, as well as billboards, has gotten industry observers all atwitter. Read More
Making Cognac Cool: Remy Martin Chases China’s Younger Drinkers
Led by growing demand among younger drinkers in mainland China, business is booming for French distiller Remy Cointreau. Read More
