youku
How Chinese Tech Builds Trust, Part VI: The Content Trends That Are Growing Bilibili’s Audience
Bilibili is young China in a nutshell, exploring what "new retail" means for brands, Mid-Autumn Festival trends, and a strong consumer recovery. Read More
Key Takeaways from the CCI Guide to Streaming Platforms in China
Content Commerce Insider’s new report, Guide to Streaming Platforms in China, details the platforms, emerging industry trends, and expectations for 2020. Read More
How Fashion and Beauty Brands Can Use Bilibili
Now that Bilibili has become an entertainment powerhouse in China, Jing Daily outlines everything brands will need to know before joining the platform. Read More
Enhancing Brand Presence With Custom Reality Shows in China
Brands may see better outcomes through the customized production of smaller-scale shows that allow a brand to be deeply tied into the purpose of the series. Read More
What the ‘BrandZ Top 100’ Tells Us About China’s Luxury Market
Alibaba claimed the top spot for the first time since joining the BrandZ Top 100 in 2015, ending Tencent’s four-year run at the top. Read More
Chinese Long-form Video Content Creators Are Far from Dead
Brands may be focused on short video platforms like Douyin and Little Red Book, but long-form videos can still attract viewers in China. Read More
8 Popular Chinese Video-Streaming Sites Luxury Brands Should Know
A report shows that luxury brands still prefer traditional video-streaming platforms for advertising; here are eight popular ones brands should know. Read More
KOL Marketplace ParkLU Aims to Take the Guesswork Out of Working with Chinese Influencers
New online tool ParkLU gives marketers a guide to China's social media users with big influence. Read More
Beyond Weibo And WeChat: 4 Chinese Social Platforms With Big Luxury Potential
From video sites to Instagram competitors, global luxury brands have been branching out to a number of rising Chinese social media sites. Read More
Mr Xiao Mao: China’s Top Skincare Video KOL
Beauty companies looking to harness the power of China's KOLs to target the male market have taken notice of Mr Xiao Mao, Youku's most popular skincare advice guru. Read More
