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Content Commerce Insider’s new report, Guide to Streaming Platforms in China, details the platforms, emerging industry trends, and expectations for 2020. Read More

Now that Bilibili has become an entertainment powerhouse in China, Jing Daily outlines everything brands will need to know before joining the platform. Read More

Brands may see better outcomes through the customized production of smaller-scale shows that allow a brand to be deeply tied into the purpose of the series. Read More

Alibaba claimed the top spot for the first time since joining the BrandZ Top 100 in 2015, ending Tencent’s four-year run at the top. Read More

Brands may be focused on short video platforms like Douyin and Little Red Book, but long-form videos can still attract viewers in China. Read More

A report shows that luxury brands still prefer traditional video-streaming platforms for advertising; here are eight popular ones brands should know. Read More

New online tool ParkLU gives marketers a guide to China's social media users with big influence. Read More

From video sites to Instagram competitors, global luxury brands have been branching out to a number of rising Chinese social media sites. Read More

Beauty companies looking to harness the power of China's KOLs to target the male market have taken notice of Mr Xiao Mao, Youku's most popular skincare advice guru. Read More

With brands preparing for a projected 730 million internet users in China by 2016, a new report takes a detailed look at Chinese consumers' online habits. Read More