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Brands may see better outcomes through the customized production of smaller-scale shows that allow a brand to be deeply tied into the purpose of the series. Read More

Alibaba claimed the top spot for the first time since joining the BrandZ Top 100 in 2015, ending Tencent’s four-year run at the top. Read More

Brands may be focused on short video platforms like Douyin and Little Red Book, but long-form videos can still attract viewers in China. Read More

A report shows that luxury brands still prefer traditional video-streaming platforms for advertising; here are eight popular ones brands should know. Read More

New online tool ParkLU gives marketers a guide to China's social media users with big influence. Read More

From video sites to Instagram competitors, global luxury brands have been branching out to a number of rising Chinese social media sites. Read More

Beauty companies looking to harness the power of China's KOLs to target the male market have taken notice of Mr Xiao Mao, Youku's most popular skincare advice guru. Read More

With brands preparing for a projected 730 million internet users in China by 2016, a new report takes a detailed look at Chinese consumers' online habits. Read More

The LVMH-owned editorial site's "shoppable video" technology could catch on as a significant luxury marketing tool in China. Read More

Welcome to China Film File, a weekly brief on the business of movies in China. In today’s news: Black Coal takes Berlin, The Monkey King is dethroned, and Snowpiercer comes to China. Read More