yoga
Spiritual And Self-Improvement Economies On The Rise In China
As China's Gen Z recognize that health is wealth during the pandemic, outdoor activities and indoor fitness have become much more than pastimes. Read More
With Burnout on the Rise in China, How Can Brands Offer Help?
Chinese citizens undergo a lot of stress. But younger generations have started openly acknowledging their growing anxiety levels — and brands must, as well. Read More
What the Rise of Ayurveda Says About China’s Changing Beauty Market
With a consumer shift toward holistic skincare, Ayurveda’s rising popularity proves that Chinese consumers want wellness that isn’t only skin-deep. Read More
Why Athleisure Will Boom in Tier-2 & Tier-3 Cities
China’s fitness industry should reach $5.9 billion by 2022 as consumers focus on active lifestyles. Yet, Tier-1 cities won’t provide most of that growth. Read More
Lululemon Taps China’s Digital Natives Craving Experiential Luxury
Health and wellness isn’t the only driver behind China’s yoga trend—social experiences are in demand, and Lululemon is leveraging this with its expansion. Read More
Lululemon Helps China’s Affluent Young Professionals Warm up to an Active Lifestyle
Vancouver fitness apparel brand Lululemon pursues China expansion ambitions as it sees growth ahead for the active lifestyle trend. Read More
Chinese Consumers Boost Spending on Health and Wellness
With polluted cities and worries about food safety, health products and services are becoming the ultimate luxury for China's affluent consumers. Read More
China To Get First “Yoga College”
Along with the usual spas, free weights and treadmills, rising demand from stressed-out middle class Chinese urbanites has been the popularity of yoga skyrocket over the past decade. Read More
