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yizhibo

  • In an Industry First, Dior Beauty Debuts Livestreaming Sales on WeChat

    Yiling Pan  |   Share
    Christian Dior became the first luxury brand in China to leverage livestreaming to sell items on the country’s biggest social messaging app WeChat. Read More
  • How Chinese Consumers Engage With Luxury Livestreamers

    Ruonan Zheng  |   Share
    Livestreaming has become a compelling new shopping experience in China, but it can also pose challenges for luxury brands. We join livestreamer Haoran during a session at C.O. Bigelow. Read More
  • Confessions of a China Live Streamer

    Lauren Hallanan  |   Share
    Having garnered a huge audience streaming on Momo, Yizhibo, Meipai, and Huajiao, Lauren Hallanan has first-hand experience of which platforms are best suited to brands. Read More
  • Can Luxury Brands Cash in on Fashion Week Livestreams?

    Yiling Pan  |   Share
    Chinese consumers are enthusiastic viewers of fashion week livestreams. But are brands making the most of the opportunity? Read More
  • Marketing

    Why Michael Kors’ Shanghai Party is a Killer Digital Marketing Campaign

    Tamsin Smith  |   Share
    "The Walk", Michael Kors' latest star-studded marketing campaign, is digitally-innovative and technologically-advanced in driving online engagement with Chinese consumers. Read More
  • Fashion

    See Liu Wen’s Design for Fendi’s Peekaboo Project in China

    Jessica Rapp  |   Share
    Five high-profile celebrities, including Angelababy, Liu Wen, and Yang Lan, designed bags for Fendi's annual charity event. Read More
  • Marketing

    5 Ways Mini Programs Will Reshape Luxury Retailing in China

    Jackie Chen  |   Share
    Here are five ways that luxury brands in China can make the most of the new Mini Program feature on WeChat to help their business. Read More
  • Live-Streaming Goes Mainstream in China as Two-Thirds of Beauty Brands Sign On

    Liz Flora  |   Share
    A new report by L2 finds that China's massive live-streaming boom offers brands a direct line to tech-savvy millennial consumers. Read More
  • Live-Streaming Apps Boom in China, Fuel Celebrity, Create New Stars

    Fergus Ryan  |   Share
    China's online live-streaming video apps are becoming increasingly popular among both netizens and celebrities and giving brands like L'Oreal a chance to easily reach millions of potential fans. Read More

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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 05/20/2022

Index LevelDaily Change% Change
223.35+$1.340.6%
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