yizhibo
In an Industry First, Dior Beauty Debuts Livestreaming Sales on WeChat
Christian Dior became the first luxury brand in China to leverage livestreaming to sell items on the country’s biggest social messaging app WeChat. Read More
How Chinese Consumers Engage With Luxury Livestreamers
Livestreaming has become a compelling new shopping experience in China, but it can also pose challenges for luxury brands. We join livestreamer Haoran during a session at C.O. Bigelow. Read More
Confessions of a China Live Streamer
Having garnered a huge audience streaming on Momo, Yizhibo, Meipai, and Huajiao, Lauren Hallanan has first-hand experience of which platforms are best suited to brands. Read More
Can Luxury Brands Cash in on Fashion Week Livestreams?
Chinese consumers are enthusiastic viewers of fashion week livestreams. But are brands making the most of the opportunity? Read More
Why Michael Kors’ Shanghai Party is a Killer Digital Marketing Campaign
"The Walk", Michael Kors' latest star-studded marketing campaign, is digitally-innovative and technologically-advanced in driving online engagement with Chinese consumers. Read More
See Liu Wen’s Design for Fendi’s Peekaboo Project in China
Five high-profile celebrities, including Angelababy, Liu Wen, and Yang Lan, designed bags for Fendi's annual charity event. Read More
5 Ways Mini Programs Will Reshape Luxury Retailing in China
Here are five ways that luxury brands in China can make the most of the new Mini Program feature on WeChat to help their business. Read More
Live-Streaming Goes Mainstream in China as Two-Thirds of Beauty Brands Sign On
A new report by L2 finds that China's massive live-streaming boom offers brands a direct line to tech-savvy millennial consumers. Read More
Live-Streaming Apps Boom in China, Fuel Celebrity, Create New Stars
China's online live-streaming video apps are becoming increasingly popular among both netizens and celebrities and giving brands like L'Oreal a chance to easily reach millions of potential fans. Read More
