Year of the Rat
Bvlgari CEO Jean-Christophe Babin on Their Unique Chinese Clientele and Battling the Coronavirus
Jewelry maker Bvlgari has done well in China for two decades, but CEO Jean-Christophe Babin has some new ideas for the country's wealthy, young consumers. Read More
The 5 Best Chinese New Year Products from Luxury Brands
Can luxury brands really sell rat products? Yes! If they're adorable. Here are 5 special Chinese New Year-themed lines that are totally irresistible. Read More
Burberry to Host Fall 2020 Runway Show in Shanghai
Burberry is taking its Autumn/Winter 2020 runway show to Shanghai as part of its dedicated program to reach China’s savvy, young consumers. Read More
How Luxury Watch Brands Are Celebrating The Year of the Rat
China accounts for half of all Swiss watches on the market, so Chinese New Year is hugely important. Here's a peek at three Year of the Rat offerings. Read More
Luxury Brands Celebrate the Year of the Rat
The Lunar New Year is always a good excuse for luxury brands to offer cultural products to Chinese consumers, and this year, it’s the Year of the Rat! Read More
