Year of the Ox
Burberry Sets Sights on China and Young Consumers As Retail Sales Fall
Burberry’s Christmas quarter is not looking too merry, with COVID-induced store closures resulting in a 9 percent drop in comparable sales. Read MoreWith 22 Million In Lockdown, Chinese New Year Isn’t Looking Prosperous For Luxury
With 22 million people ordered to stay at home, this Chinese New Year celebration isn’t looking as “over-the-top” as luxury brands had hoped. Read MoreHappy New Year: Luxury Flocks to the Year of the Ox
Brands are getting their 2021 Chinese New Year campaigns right this year, with the country eager to celebrate its victory over COVID-19. Read More