year of the dog
Mr. Bags x Longchamp: How to Make 5 Million RMB in Just Two Hours
From choosing the right spokesperson to pinpointing demand, building a successful capsule launch with a celebrity blogger is all about creating a “fantasy” for their fans. Read More
Anna Sui Launches McLuxury Red Envelopes for Chinese Abroad
The collaboration is a peculiar one. Why is a high-end fashion label collaborating with a brand whose main message is value? Read More
Longchamp Teams Up With Mr. Bags on Global “Year of the Dog” Collection
The most sought after fashion blogger in China is giving the French accessories label both market insights and greater reach ahead of a holiday many Western brands get wrong. Read More
