year of the dog

From choosing the right spokesperson to pinpointing demand, building a successful capsule launch with a celebrity blogger is all about creating a “fantasy” for their fans. Read More

The collaboration is a peculiar one. Why is a high-end fashion label collaborating with a brand whose main message is value? Read More

The most sought after fashion blogger in China is giving the French accessories label both market insights and greater reach ahead of a holiday many Western brands get wrong. Read More