year of pig
Going Local and Artsy: Hennessy’s Inspiration for Chinese New Year
In collaboration with Chinese artist Zhang Guangyu, Hennessy has launched a nationwide, multichannel marketing campaign to welcome the Year of the Pig. Read MoreLuxury Brands Push the Pig In Chinese New Year Campaigns
To attract the attention of Chinese consumers, luxury brands have released special-edition Year of the Pig products to welcome this year's Lunar New Year. Read MoreBvlgari’s Chinese New Year Campaign Isn’t Kosher
Bvlgari got trapped into controversy after linking Jewish culture with pigs to welcome 2019 China’s Lunar New Year, the Year of Pig by zodiac signs. Read More