yao ming
Following Gen-Z Trends, Kering Bans Fur Globally
The luxury conglomerate Kering has announced a total ban on animal fur across all its brands, a move millennial and Gen-Z consumers have demanded. Read More
Is a Regretful NBA the ‘New Normal’ for Brands in China?
One tweet might have cost the NBA millions in Chinese deals, but will brands be this willing to stand by free speech in the future? Read More
Chinese Celebrity and the Soft Power Machine
In an article from our partner site China Film Insider, two British academics take an in-depth look at the ways in which celebrity, state power, and branding are interconnected in… Read More
Yao Ming’s Napa Wine Venture Courts Investors on Crowdfunder
Massive demand in China for bottles from the basketball star's new winery has spurred him to get serious about the business potential for his Napa Valley vineyard. Read More
How Brands Can Cash In On Sports Marketing In China
“Professional sport is still a relatively new concept in China, and it’s easy to forget that when the market moves so quickly,” says one China sports expert in a new… Read More
NBA To Launch Chinese New Year Festivities For Massive China Fan Base
For the third year in a row, the NBA is honoring its largest global fan base with Lunar New Year celebrations both in China and at home. Read More
Photos: China’s Sports Stars Show Off Their Lavish Lifestyles
China's elites may be shunning conspicuous displays of wealth, but the country's athletes are still as ostentatious as ever. Read More
From Napa To China (And Back): Yao Ming’s $625 Wine Hits The US
Former NBA superstar and budding winemaker Yao Ming, whose eponymous Napa Valley wine label made its debut in China at the beginning of this year, is set to take on… Read More
China’s “Great Wine Hope” Still Hard To Come By
After receiving the honor of becoming the first-ever Chinese wine to win an "International Trophy" at this September's Decanter World Wine Awards, it seems that Jia Bei Lan Cabernet Dry… Read More-
The Newest Chinese Wine Impresario: NBA Star Yao Ming
His NBA career may have come to an end, but the Chinese basketball star Yao Ming isn't taking retirement lightly. Read More
